Instagram has become one of the preferred social networks of Internet users only a few years after its creation. For good reason, it allows you to bounce back in just a few clicks on the news, to discover trendy articles and to be able to comment on them in a few seconds. Popular with active Internet users, this network is a godsend for companies looking for simple, fast and free advertising. However, it is still necessary to know how to master this major tool in order to make people talk about your activity and hope to develop it.
If there's one thing you can't neglect to make your business grow on the Web and on this social network, it's by taking care of your Instagram biography. Many companies fail to take this into account: a serious mistake!
Why take care of your biography on social networks?In addition to your profile picture, the biography is the first thing that will be seen by Internet users who consult your Instagram page. So understand that it is important to write it well if you want to get people talking about your company and seduce new buyers among Internet users. Your Instagram page should reflect your personality, the category of products or services you offer and the target audience.
This biography can also allow you to promote your other social profiles and link to their page. To do this, it is best to go to the essential and choose relevant keywords, since you only have 150 characters, and 30 additional characters with your nickname, to describe yourself in the best possible light. Describe
yourself best on InstagramA fewwords may be enough to describe your activity and services. Use, for example, a catchy slogan to summarize it, with the name of your company or brand.
For example, it could be "Stay on top of fashion with XXX" or "XXX, ally of your beauty". Why not also add calls to action, incentives to discover your products, such as promotions, contests, etc., that can win products for potential new members of your community. This will bring them to your website and build loyalty with your concept. Instagram surfing on modernity and visuals, do not hesitate to use emoticons to catch the eye of Internet users and translate your playful tone.
Of course, your profile picture must be in total agreement with the text you will have written to ensure the coherence of the content of your page. Finally, to increase the visibility of your page, insert hashtags in your biography. Use popular hashtags, which are regularly consulted by Internet users, so that they come to consult your page when they search. If they are seduced, they will in turn retype your profile, offering you the opportunity for free publicity on a larger scale.
A few clicks and the right words can be enough to get your business off the ground, as long as you don't miss out on a quality biography: it's up to you!.